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Natural Diet Line is a line of dietetic products in which dietary
modification has been carried on to suit specific nutritional treated
disorders.
The
products now available in the Diet line are:
-Low sodium
pickles
-Low sodium
olives
-Low calorie
/ Sugar free jams
-Low calorie
/ Sugar free marmalade
-Fat free –
Sugar free chocolate spread: "Nutrella"
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Each
of these products has been developed following extensive researches,
experiments and organoleptic evaluation in order to obtain the
highest quality of the nutritionally modified food item.
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Concerning
Sodium Free pickles and olives, following our market research,
Natural Ltd. / dietetic department is actually the pioneer in
developing such kind of products.
Sodium free pickles and olives were developed to suit the hypertensive
subjects and health conscious people.
Based
on several studies showing the beneficial effects of Potassium chloride
supplementation in lowering blood pressure in hypertensive patients, we
substituted potassium chloride for the sodium and we carried on the
fermentation.
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Concerning the jams and marmalades, fresh fruits were
chosen and prepared in healthy way. These dietetic products have been
developed to suit subjects with high blood glucose (diabetics), with
high lipid profile and weight – conscious people.
These
products are sugar free. Sugar (Sucrose) was substituted by its alcohol
form sorbitol in some cases or Aspartame in others.
Nutritional information and dietary ingredients are
available on each of these diet products.
Each of these diet products will be stamped to show its
production and expiry date.
Concerning prices, our prices are very competitive and
reasonable in order to allow all ranges of people to consume our
products. Actually our market research showed that the market prices of
other diet products are very high which led to narrow the range of
customers only to the rich population.
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Our medium run
target is to develop more of these healthy diet products.
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Our long run
target is to distribute to all the supermarkets a complete diet line
prepared meals, nutritionally modified (Calories, fat, sugar and
salt content) to suit specific nutritional needs. The plan is a
basket diet (or a carton box) containing breakfast, Lunch, supper
and snacks ready cooked and packed. Different basket diet will be
available containing different calorie content to suit different
person's caloric needs. Each person will know how much calories he
needs to lose healthily 1 kg/week following a chart presented on the
box (in addition to many other information)The phone number of the
dietitian in charge will also be available on the diet box for
further counseling.
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